Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans June 18, 2025Updated Wed., June 18, 2025 at 11:36 a.m.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Roblox game-buying frenzy is turning teens into millionaires As Roblox grows toward 100 million active daily users, contributors are finding there’s money to be had in selling the games they ...