Transactional data can reveal that two seemingly similar customers have strikingly different purchasing patterns U.S. marketers mailed an estimated 14 billion catalogs last year, at an average cost of ...

LONDON--(BUSINESS WIRE)--Atto, a leading provider of credit risk solutions using transactional data, is thrilled to announce a strategic partnership with FICO, a global analytics software leader, for ...

More than $1.6 trillion in annual transactions across 180M US consumers, made liquid and ratable via Carbon Arc for business intelligence or AI models NEW YORK--(BUSINESS WIRE)--Facteus, the #1 ...

Welcome to Data Spotlight, our series showcasing insights derived from Bloomberg’s 8,000+ enterprise datasets available on data.bloomberg.com via Data License. In this edition we take a look at ...

SEATTLE, WA, AUGUST 10, 2015 - A new statistical model that businesses can use to approximate an upper limit on the appropriate amount of marketing dollars they should invest in retaining their most ...

Databases were traditionally highly specialized data stores that were designed for specific tasks and until recently, they've been getting even more specialized. Recall data warehouses? Somebody once ...

In this paper, the author introduces the theory and method of transaction cost economics to identify the essence of e-commerce model by explicating its core objective and function. From the ...