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Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans June 18, 2025Updated Wed., June 18, 2025 at 11:36 a.m.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

The Los Angeles Times noted this as it talked about the game’s adaptation of the How To Train Your Dragon movie, which recently got a live-action adaptation.