Gucci is raising the curtain on Gucci Town, a virtual piazza in the landscape of Roblox. Gucci Town is a permanent destination that interacts with the codes of the house and expresses creative ...

Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox. The luxury house describes the project as a “dynamic destination” in which users can ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A ...

Gucci is making a stronger commitment to the Roblox community with the launch of what’s described as a new “gathering place” for likeminded metaverse enthusiasts. The space, formally known as Gucci ...

Gucci is putting down real roots in the metaverse. After installing a number of temporary experiences in Roblox, the global gaming platform, Gucci on Friday unveiled Gucci Town, a permanent ...

Gucci Town is a prime bit of a real estate. The lawns are perfectly manicured. The fountains are crystal clear. The store, well-lit, immaculate, and always over-stocked, is open 24/7. That's because ...