In Roblox’s metaverse, interest in avatar fashion mimics interest in real-life fashion. Iconic brands like Tommy Hilfiger are taking notice.

Roblox teamed up with Tommy Hilfiger to launch Tommy Play on the metaverse's platform.

The virtual Tommy x Roblox Creators digital collection will be available for purchase globally in the Roblox Avatar Marketplace on Thursday.

Joining other brands expanding in the metaverse, Tommy Hilfiger launched Tommy Play, a virtual community space to play and socialize, with Roblox according to a Thursday press release. Tommy ...