Pidilite comes up with maiden TVC for tile adhesive brand Roff The TVC by Ogilvy highlights various problems faced by customers for fixing tiles with cement in a quirky and humorous way.

Pidilite’s tile and stone adhesive brand, Roff, has launched an Out of Home campaign titled "Naak Kat Gayi." Using the popular Hindi phrase, the campaign highlights the embarrassment caused by ...

Pidilite has announced the launch of a new television commercial for its tile adhesive brand, Roff. The TVC, conceptualised by Ogilvy, showcases the qualities of Roff tile adhesive while ...

Mike Montgomery and Rachel Andersen team up to install a vertical subway tile backsplash in a compact half bathroom. This DIY project adds a modern, space-enhancing twist to a classic design ...