Roblox data suggests that users spend an average of 200 hours a year on the platform. The game has a pervasive cultural impact.

In just under two months, a Roblox user-created game called Grow a Garden has become a massive hit.

Whether it serves as a chill escape from the onslaught of the real world or simply a way to beat vacation doldrums, a viral Roblox game about gardening has become the surprise hit of the summer ...

Like YouTube, Roblox started as an online stage for young creators. As the company grows toward 100 million active daily users, contributors are making big money selling games.