The inaugural game has been played for over 32 billion minutes and one performance received the highest “concert thumbs up rating” ever on Roblox, according to Comic Relief US.

A new survey indicates most Roblox users spend money on the platform, which often translates into physical purchasing.

Enter: Roblox's new game " Mission: Hunger," which features a virtual community kitchen that provides real-life meals for every one served in the digital world.