In the middle of the 20 th century, the field of psychology had a problem. In the wake of the Manhattan Project and in the early days of the space race, the so-called “hard sciences” were producing ...

In this article, we analyse the ritual of null hypothesis significance testing among the European sociologists. The focus is on the distinction between statistical significance and substantive, ...

Null hypothesis significance testing (NHST) is the default approach to statistical analysis and reporting in marketing and the biomedical and social sciences more broadly. Despite its default role, ...

The use of statistical significance and 𝑝-values has become a matter of substantial controversy in various fields using statistical methods. This has gone as far as some journals banning the use of ...

Every research lab is constantly innovating; either by creating something new or by understanding the equations and statistics underlying each vital subject, the stakes are high. With trillions of ...

It’s too often misused and misunderstood. by Amy Gallo When you run an experiment or analyze data, you want to know if your findings are “significant.” But business relevance (i.e., practical ...