Sprite has added wireless support to its loyalty program in which soda drinkers can redeem codes found under Sprite bottle caps for RocketCash currency redeemable at more than 100 retailers.

Sprite launched Sprite Limelight, its first unified global music program, per details shared with Marketing Dive. The music program is in support of the Coca-Cola brand's recently launched global ...

'Create Your Future' voter education platform encourages voting participation, particularly among fans of the Sprite brand and multicultural youth.

The Sprite Refresh Your School Playground Sweepstakes announces that K to 12 schools throughout the United States registered in the My Coke Rewards for Schools could win a $25,000 playground ...

Sprite Limelight, a new music program produced in conjunction with an amazing and diverse ensemble of international musical talent, will be hosted by James Blake.

Dive Brief: Sprite is tapping into Gen Z’s love of spicy food with a new global campaign, “Hurts Real Good,” that leans into the soda’s promise to amplify — not extinguish — the heat of bold flavors, ...