A 'SpongeBob SquarePants' game will launch on Roblox for the first time through a deal between Paramount and Gamefam.

Players within the existing SpongeBob Tower Defense game in Roblox can collect cans of the new Pineapple Paradise flavor as an in-game reward.

As a global gaming platform, Roblox has several titles based on the famous SpongeBob SquarePants animated series.

Advertising inventory for the simulcast has already sold out, with the SpongeBob-themed activation a way to engage with consumers in the lead up to and after the game.

Use Roblox SpongeBob Simulator codes to grab all the freebies and make your mission of saving Bikini Bottom a breeze!

Roblox's SpongeBob Tower Defense has gotten its latest season pass, and we'll let you know what you can get in it!

As part of the 25th anniversary of Nickelodeon’s “SpongeBob SquarePants” franchise, the new game “SpongeBob Simulator” will be available on Jan. 26 to Roblox’s 70 million-plus daily users.