Find out how Snapchat's Lens creators make whacky and whimsical lenses in a jiffy. Building Snapchat lenses is not rocket science — that’s what the team at Snapchat wants everyone to know. It is ...

Today, Snap hosted its sixth annual Lens Fest where the company announces upcoming features to its creator community and brings together AR creators and developers. At the Lens Fest 2023, Snap ...

Snapchat has launched a new iOS app and web tool called Lens Studio, making it much easier for everyday users, not just professionals, to create their own AR filters, also known as Lenses. These new ...

Snapchat has announced the global launch of Custom Landmarkers in Lens Studio. Custom Landmarkers offer creators the opportunity to anchor Lenses to local places they care about and tell richer ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. As it continues to work on its advancing AR ...

Snapchat has announced two major updates: the launch of a dedicated Apple Watch app and an expanded rollout of its Lens Studio platform to iOS and the web. The updates reflect Snap Inc.’s push to ...

While Facebook is still trying to explain what a metaverse is, Snap has been working toward a very different vision for an AR-enabled future. Over the last four years, the company has recruited a ...

Mediabrands Content Studio Debuts First Snapchat Lens in LATAM to Use Body Tracking Technology, an Original Soundtrack and a Voiceover to Promote Amazon Prime Video’s New Maradona Docudrama (IPG’s New ...

SANTA MONICA, Calif.--(BUSINESS WIRE)--Snap Inc. (NYSE:SNAP) today announced new augmented reality and camera search experiences for creators, partners, and Snapchatters. Lenses are Snap’s augmented ...