Snap (SNAP) is shifting its strategy toward expanding its advertising business and advancing its augmented reality (AR) technology amid stiff competition from tech giants like Meta (META) and TikTok.

The social media giant aims to use the tech to build more engaging user experiences and more personalized ad models. After a long period of stagnant or slow growth, Snap’s revenue has been bouncing ...

Snap today offered an update on its AR Enterprise Services (ARES), the company’s recently announced initiative focused on providing AR tools and expertise to businesses that want to leverage ...

Snap Inc invests in AI to revamp Snapchat, aiming to enhance user engagement, says CEO Evan Spiegel. Spiegel restructures Snapchat’s ad business, focuses on AI and augmented reality to boost ...

Snap is adding a “buy” button to Snapchat’s camera app, in the hope that the combination of commerce and augmented reality will lure new advertisers. The company is vying for leadership with many of ...