Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item to go ...

Roblox is going to let creators sell physical items from their games. The company has been testing its tools to do so since last year, but today, it’s announcing that it’s opening up its Commerce APIs ...

…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

Roblox announced a series of user-oriented changes at its Roblox Developers Conference on Friday, including updates to Roblox usage and how much revenue creators can earn with their “experiences,” ...

ROBLOX is an online virtual playground and workshop, where kids of all ages can safely interact, create, have fun, and learn. It’s unique in that practically everything on ROBLOX is designed and ...

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...

Dandy's World to launch a global merchandise program across retail, e-commerce, and in-game platforms in 2025. NEW YORK, Aug. 13, 2025 /PRNewswire/ -- CultureFly has been named the flagship ...

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...