There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart. One of the most common and ...

Finding the best prospects in your target market -- those most likely to buy -- requires segmentation. Without segmentation, your efforts cost more, because you're marketing to a larger segment of the ...

Rubber trees are a critical industrial crop that supplies natural rubber to countless sectors, from automotive manufacturing to healthcare. Monitoring their growth and health requires accurate ...