When creating content, prioritize the comprehensiveness of the topic over the repetition of a single keyword. Utilize generative AI tools (like DeepSeek) to expand the semantic range of content, ...

Notified looks at how AI is reshaping news consumption and changing how organizations approach public relations, investor ...

By building real credibility online, AI-driven search systems are more likely to notice and rank a site. Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) is prioritised by AI ...

“AIs need faster search than humans, because they often use multiple tool calls within a single request, search being just ...

The age of search is giving way to the age of agents, and businesses must reorient around this shift to remain discoverable, trusted and competitive.

In a world where AI-generated answers sound the same, community-driven trust gives brands individuality, credibility, and ...

Google antitrust case shows that the AI Overviews ranking process does not use links as part of the ranking process.

As people turn to AI for shopping research and recommendations in large numbers, brands will start optimizing for AI tools.

AI Is Taking Over Your Search Engine. Here's What It's Doing and Why It Matters Large language models like ChatGPT and Gemini can go down rabbit holes much faster than you can.

AI-generated junk content is everywhere. It's clogging your searches, hiding real answers and wasting your time. Here's how to outsmart it.

Does Microsoft's search engine have what it takes to compete with the all-powerful Google? After testing Bing and Google side by side on basic search, news, shopping, AI features, and much more, we ...