Roblox Corp. is reimagining its gaming platform as a recruitment tool by opening an immersive 3D world where potential applicants can prep for interviews and get a taste for the company’s culture.

Roblox is allowing UGC program members to create and sell avatar bodies and heads, giving users more options to express their identity.

The Roblox team discusses how the additions point to where Roblox is starting to flex across platforms, into VR, and eventually maybe AR too.

On Roblox, your avatar is your identity. Avatars now have high-fidelity human simulation that allow people to express their individuality and connect more meaningfully with friends on Roblox.