LAS VEGAS - Amazon (NASDAQ: AMZN) Ads unveiled a new SQL generator for its Amazon Marketing Cloud (AMC) at CES 2025, offering advertisers an artificial intelligence tool to create SQL queries using ...

LAS VEGAS, January 08, 2025--At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily ...

Paula Despins, vice president of ads measurement at Amazon Ads, highlighted the benefits of the SQL generator, emphasizing its role in enabling advertisers to leverage data and Amazon's shopping ...

"With the SQL generator, we're bringing the power of generative AI to help advertisers more quickly unlock value from their data and our shopping and streaming signals to execute truly full-funnel ...

Microsoft today announced the general availability of the open source Data API builder (DAB), which provides REST and GraphQL endpoints for Azure databases, some three years in the making.