SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

It’s funny what a global economic recession will do to seemingly-invincible and well-heeled software vendors. (Not funny “hah hah,” mind you. But funny “ohhhh” or “wow, look at that car crash!”) Late ...

SAP has formalized its approach to Customer Relationship Management (CRM) by consolidating upon recent acquisitions and integrating these functions into its existing stack of database and data ...

INDIANAPOLIS--(BUSINESS WIRE)--Interactive Intelligence Group Inc. (Nasdaq: ININ), a global provider of software and services designed to improve the customer experience, has achieved certified ...

The market for customer relationship management (CRM) providers in South Africa is highly contended, with players competing for billions in revenue. The best CRM providers available to South African ...