You know how some brands have super confusing product naming strategies? iRobot’s line of Roomba robot vacuums will be much easier to understand from today onward. The company will be focusing on ...

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iRobot finally read the room and saw that other top robot vacuums from the likes of Shark and Roborock had better features for less money. The newest Roomba vacuums are the company's most practically ...

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The Roomba j7+ includes a bundled cleaning station and iRobot’s poop detection tech. The company says the vacuum’s advanced sensors will avoid pet feces — and its “Pet Owner Official Promise” (P.O.O.P ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Just a few years ago, iRobot, best known as the maker of the Roomba, was riding high, with annual ...

One of thousands of made-up holidays invented by marketers that’s actually worth celebrating is Pet Appreciation Week, which is happening now and goes on until Sunday. To help mark the occasion this ...

Get our weekly Home and Garden email for tips, advice and interior inspiration Get our weekly Home and Garden email for tips, and interior inspiration Another year, another new robot vacuum cleaner.

The Roomba i4 Evo is one of iRobot's flagship robot vacuums in the i-series. This Wi-Fi-connected gizmo can vacuum your floors in clean rows aided by smarts like cliff detection and voice assistant ...

All recommendations within this article are informed by expert editorial opinion. If you click on a link in this story we may earn affiliate revenue. THE Roomba Combo i5+ won't completely replace your ...