Mariah Carey Comes To Roblox With “Mariah Carey’s Winter Wonderland” in Livetopia, Bringing the Queen of Christmas To The Virtual Stage.

The retailer partnered with Livetopia, a role-playing game on Roblox, to create a virtual AE Members Always Club that users can explore while hunting for apparel based on the seasonal collection.

Roblox has previously tapped into music collaborations with artists like Elton John, Lil Nas X, Lizzo, and The Chainsmokers. Carey has taken over Roblox’s Livetopia with her digital campaign ...

On Friday, the "Fantasy" singer announced that she is bringing the holiday spirit to the online game platform Roblox through Livetopia with a virtual experience called Mariah Carey's Winter ...

Invisalign’s Roblox activation sees over 2 million users The company’s head of marketing shares what was considered when creating the virtual world and what he’s learned since its launch.

Livetopia is one of the most engrossing roleplaying games on the Roblox platform. Players can build entire lives for themselves in Livetopia, with the ability to build houses, have a job, and ...

Roblox will feature special partnership events with both Barbie and Polly Pocket in the game Livetopia over the next few months.