Roblox has become a hub for crossovers and a growing metaverse of IP, and its next collaboration will see one of the most ...

Purina is dipping into the world of Roblox with its first branded game experience on the platform, according to a press release. The multiplayer offering, titled Purina Arena Pet Racing, lets users ...

Traditional advertising makes people feel like they are missing out but creators especially on Roblox offer belonging - helping brands build relationships with Gen Z ...

Long plagued by moderation issues, the platform recently released a series of updates aimed at improving the experience for ...

The crossover Gen Z didn’t see comingRoblox and The Weeknd had fans thinking they would get music—they got an experience instead. The new Roblox x The Weeknd Hub is more than a branded hangout ...