YouTuber and lawyer Law By Mike announces plans to sue Roblox as a wave of legal action and controversy around the platform ...

Roblox is rolling out virtual billboards with video advertisements, the gaming platform said on Wednesday, in its latest move to draw revenue from its games that are mostly free to play.

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

Roblox Connect weaves Roblox's existing avatars, voice chat and camera-based facial animations together into a new product.

Roblox’s video ad platform is now open to programmatic demand. The gaming platform also announced measurement partnerships with IAS and Kantar.