As part of its overall trust and safety effort, Roblox is rolling out advanced age estimation systems to protect kids.

Roblox is rolling out virtual billboards with video advertisements, the gaming platform said on Wednesday, in its latest move to draw revenue from its games that are mostly free to play.

Roblox is opening up its video ads offering to all advertisers following trial testing with brands including Warner Bros. Pictures.

One Roblox player told People Make Games he effectively began crunching—a video game industry term for prolonged periods of overtime—on helping develop someone else’s game only for the ...