What’s Roblox? Is it that thing the Garda have put up to stop me driving from Kildare to Dublin? No, Roblox is an online video game platform and thus slightly more fun than a roadblock. And, as the ...

At its annual developer’s conference, Roblox detailed its near-future plans to expand beyond its identity as a game platform for kids. The company is already pushing into new demographics — Roblox ...

Online gaming platform Roblox is launching a TikTok-like short-form video feed for sharing gameplay moments, the company unveiled on Friday at the Roblox Developers Conference. The company also ...

Online gaming platform Roblox (NYSE:RBLX) announced the beta launch of a new on-platform short-form video experience for users 13 and older. The company said Roblox Moments is a new way for users to ...

Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences. Roblox unveiled a new immersive video advertising format ...

Roblox will scan video selfies of teens to assess their ages as part of a new Trusted Connections feature that gives users access to unfiltered chatting with people they know. Roblox is rolling out ...