Roblox’s video ad platform is now open to programmatic demand. The gaming platform also announced measurement partnerships with IAS and Kantar.

Roblox is rolling out virtual billboards with video advertisements, the gaming platform said on Wednesday, in its latest move to draw revenue from its games that are mostly free to play.

Why video is key to Roblox’s evolving advertising strategy The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions ...

The creators of Roblox add a new video selfie safety feature, which will reportedly be powered by AI and help confirm the user's age.

As part of its overall trust and safety effort, Roblox is rolling out advanced age estimation systems to protect kids.