Roblox has expanded its immersive video ads access to all advertisers, enabling them to reach Roblox’s Gen Z users who represent over half of the platform’s 71.5m daily active users. Available today ...

Online gaming platform Roblox is launching a TikTok-like short-form video feed for sharing gameplay moments, the company unveiled on Friday at the Roblox Developers Conference. The company also ...

Roblox has partnered with media measurement platform Integral Ad Science (IAS) to bring new levels of clarity to ad campaigns within its user-generated metaverse. IAS’s Viewability and Invalid Traffic ...

The online gaming platform “Roblox” will begin using AI technology to scan users’ faces for age verification. Roblox's senior ...

Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up. This follows a six-month testing period that ...

Roblox is one of the most popular games to have ever existed, and its massive player base has helped in the expansion of a variety of fields, including content creation and streaming. Over time, the ...

Early research points to the scaled opportunity for brands to connect with Gen Z consumers on Roblox via new and engaging ad formats Available today through Roblox’s self-serve Ads Manager4 and soon ...

Forbes contributors publish independent expert analyses and insights. I write about TV shows, movies, video games, entertainment & culture. Roblox is celebrating its 10-year anniversary this year. The ...

Roblox must also account for bad actors who try to use fake photos or pictures of another person to evade accurate age ...