Video games are having a moment during the pandemic, perhaps none more so than an oddball create-your-own game sandbox called Roblox. If you're a tween, there's a very good chance you're playing ...

Investors waiting on the long-awaited public debut of Roblox Corp. finally have a date for when the tween-centric gaming platform will roll out its direct listing.

The online gaming platform is ubiquitous among tweens, but a popular fashion game has adults — and a few celebrities — paying attention.

Millions of children have flocked to the online gaming site Roblox since March. That’s helping game developers, some as young as 16, make a lot of money.

How Bomb Pop connects with tweens to boost sales By tuning into TikTok, Snapchat and Roblox, the brand is able to build awareness with its target tween audience while also driving sales.

If you’re a tween, there’s a very good chance you’re playing Roblox. About 75% of American children ages 9 through 12 play Roblox regularly with friends, according to the company. During the pandemic, ...

Gamers are logging millions of hours a day on Roblox The platform, popular with tweens, allows developers to cash in on its success ...