The Los Angeles Times noted this as it talked about the game’s adaptation of the How To Train Your Dragon movie, which recently got a live-action adaptation.

In just under two months, a Roblox user-created game called Grow a Garden has become a massive hit.

Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans June 18, 2025Updated Wed., June 18, 2025 at 11:36 a.m.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Following the launch of its 1.07.0 update, Grow a Garden had nearly eight million active players, which is more than the top 100 Steam games combined.

Like YouTube, Roblox started as an online stage for young creators. As the company grows toward 100 million active daily users, contributors are making big money selling games.

The Rebirth mechanic in the game (Image via Roblox) By redeeming codes, you can get extra Cash for developing your virtual business in Sell Train Parts to Prove Deadly Rails Wrong.

A new Roblox game heavily inspired by Peak, the hot new social game on Steam, has ruffled the feathers of both developers and players alike.