Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive. “Gucci ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A ...

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As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new ...

Gucci has officially entered the metaverse with the opening of Gucci Town, a permanent space hosted on Roblox. The luxury house describes the project as a “dynamic destination” in which users can ...