Execs from Roblox, National Geographic, the NFL, PepsiCo and Mastercard discuss the benefits and challenges of crafting fan-driven brand experiences.

Launch Roblox Ultimate Town Sandbox on the platform of your choice. Click on the Backpack Button on the bottom of the screen, then click Codes.

Gamefam founder and CEO Joe Ferencz breaks down the metaverse game company's strategy for harnessing and monetizing popular IP online.