Players will soon be able to choose to watch ads to unlock rewards in Roblox games.

Roblox has new restrictions for kids because it says it wants to make its online platform safer for younger people.

Roblox brought in $3.6 billion in revenue in 2024, paying out $923 million to its community. Roblox partners with Google for rewarded ads, offering new monetization options for creators.

Roblox Stranger Things Watch Party was launched by Netflix on October 10, 2022. An event will begin on November 6, 2022, at 11:00 am PT, called Countdown to Stranger Things Day.

Similarly, the time spent on Roblox's platform grew from 8.7 billion to 16.0 billion hours. As engagement improves, Roblox will be in a prime position to monetize this ever-growing user base.