Maybelline’s new Roblox space is a nod to Roblox’s music community. Within the space, players can use the brand’s products to paint graffiti, according to the announcement.

Dive Brief: In an appeal to Gen Alpha, Kids Foot Locker has introduced a new metaverse experience on Roblox called Kids Foot Locker House of Play, according to an announcement emailed to Retail Dive.

Dive Insight: Givenchy Beauty is overhauling its Beauty House Roblox space for a Pride Month experience, building on its two years of experience with the platform in a push for LGBTQ+ inclusivity.

Dive Brief: Marking a new Roblox experience, Walmart has introduced Supercampus, a back-to-school-themed game, the retailer announced Wednesday. Players aged 13 and up can solve puzzles and play using ...

As an addition to Spotify Island, Spotify is introducing Spotify Island: WonderWrapped as a new space for fans to engage with music artists on Roblox. The Spotify Island mainland, which has been ...

Launch into Space Simulator is a Roblox game where players launch themselves into space and explore the galaxy. Players can unlock various launch methods, collect stars, power up, and earn money ...

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...

Roblox is now rolling out the ability for developers to create subscriptions that they can sell in their experiences. Users won’t be able to buy subscriptions until sometime in November, however.

The e.l.f. UP! Roblox experience will help Gen Z learn essential entrepreneurship skills through tycoon-style gameplay.