Hunty Zombie is a brand new experience on the Roblox platform where you use various weapons along with traits, passive bonuses from pets, and such things to hunt down zombies. The gameplay loop is ...

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Roblox has massive engagement but limited monetization beyond Robux. The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ability to ...

Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.