Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

Scammers are targeting players of popular video games as their next potential victims. They may try to get players to buy fake versions of in-game currency and leave them out of pocket. Or they may ...

Roblox Corporation is partnering with PubMatic to launch immersive video ads on its platform, targeting major brands and driving revenue growth. The U.S. video game-advertising business is expected to ...

After testing its video ads offering for the past six months with major brands and agencies like Walmart, Warner Bros. Pictures, and Dentsu, Roblox is opening up the opportunity to all advertisers.

Roblox is coming for short-form video apps like TikTok, Instagram Reels, and YouTube Shorts. A game developer created Clip It inside Roblox—which is a TikTok clone that operates exclusively on Roblox.

GameSpot may get a commission from retail offers. Roblox, the massive gaming platform that mostly caters to younger gamers, has announced the launch of "Rewarded Video" ads, an ad format that allows ...

“By advertising on Roblox, brands can create deeper connections and engage tens of millions of Gen Z users who represent our top-spending demographic and spend millions of hours here daily connecting ...

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

Roblox has partnered with media measurement platform Integral Ad Science (IAS) to bring new levels of clarity to ad campaigns within its user-generated metaverse. IAS’s Viewability and Invalid Traffic ...

Early research points to the scaled opportunity for brands to connect with Gen Z consumers on Roblox via new and engaging ad formats Available today through Roblox’s self-serve Ads Manager4 and soon ...