Rolling Thunder in Roblox. Image Credits: Roblox How Roblox handles materials in the game is a big part of that.

Roblox is now rolling out the ability for developers to create subscriptions that they can sell in their experiences. Users won’t be able to buy subscriptions until sometime in November, however.

Roblox is rolling out virtual billboards with video advertisements, the gaming platform said on Wednesday, in its latest move to draw revenue from its games that are mostly free to play.

Roblox has already announced three games getting support from the fund — Winds of Fortune, Rolling Thunder, and neonKnights — and it’s sharing “first looks” of two of those experiences ...