RBLX is testing ads with Google and rolling out IP licensing deals to diversify beyond its virtual currency model.

Nearly every item of interest can be purchased with the Roblox premium currency known as Robux, Grow a Garden’s primary source of income.

Roblox Corporation RBLX is leaning into its high-growth, creator-led ecosystem by scaling payouts, introducing new incentive structures and broadening monetization channels. The company’s strategy is ...

It attracted more than 1 million simultaneous players following its release last year, he said, generating $5 million a month in purchases for Roblox Corp., the popular gaming platform.