e.l.f. Beauty launched its Roblox experience, e.l.f. UP! in November 2023 -- an open-world tycoon-style game built by Supersocial that invites players to develop financial literacy and raise ...

Roblox is expanding its ad capabilities with Google, enabling brands to buy Rewarded Video ads programmatically. Early tests show over 80% completion rates, with some exceeding 90%.