Roblox Corporation RBLX and Take-Two Interactive Software, Inc. TTWO are two prominent players in the gaming industry, but they represent distinctly different approaches to growth and monetization.

By Patrick Hearn Published May 15, 2025 Roblox Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it.

Roblox has launched a new licensing platform to allow easier connections between Roblox creators and IP holders, including Netflix, Lionsgate, and Sega. "Traditionally, licensing IP for game ...