Roblox has become a new way for top brands to reach digital natives Sinéad Hosey is the co-founder and COO of Feenix Group, which specialises in crafting custom Roblox worlds and games.

Steal a Brainrot, a new and extremely punishing Roblox game, has soared up the playing charts by captivating millions of players.

Millions flocking to grow virtual gardens in viral Roblox game created by teen Grow a Garden, created by a 16-year-old in a few days, has shattered records for the most concurrent players of any ...