NASCAR is once again taking the virtual racing world by storm, this time with the launch of "NASCAR Tycoon" on Roblox created by Dubit.

NASCAR Speed Hub is an immersive experience that invites players to design cars, unlock exclusive virtual items, play mini games, and connect to other Roblox games.

Like YouTube, Roblox started as an online stage for young creators. As the company grows toward 100 million active daily users, contributors are making big money selling games.

NASCAR on Thursday will launch its first-ever Substack newsletter, becoming the first major sports league to partner with the ...