Hilton checks in to Paris Hilton’s Roblox world for loyalty push Users can earn real-world Hilton Honors perks in the metaverse as part of a campaign that recreated an ad using the platform’s avatars.

Paris Hilton's immersive fan hub on Roblox Slivingland offers a new way to flex your fandom and is part of a lucrative trend for artists embracing Web3.

Paris Hilton’s early success in the metaverse on Roblox demonstrates how a relatively untapped advertising market can increase awareness value at lower costs than traditional ad campaigns.