Roblox virtual makeup may be trendy, but player obsession with digital avatar customization has real-world implications. Major beauty brands such as Nars and Nyx are paying close attention to how ...

On Friday, Roblox announced it would be launching a new social video platform within Roblox, plus new AI tools for Roblox creators. The popular online game platform shared these announcements at its ...

NYX Professional Makeup is once again transforming the way beauty shows up in digital culture, returning to Roblox with an immersive, gamified experience timed for the back to school season. As ...

Users can scroll through a feed of gameplay moments shared by the Roblox community and react to the clips using emojis, and ...

Roblox is rolling out a TikTok-style feature that lets users share and watch short gameplay videos. The online gaming ...

Maybelline New York is targeting music and gaming communities with the launch of an interactive Roblox campaign, “Makeup Your Mix,” according to a press release. The effort was made in partnership ...

NYX Professional Makeup launched its spring 2023 collection on Roblox today, according to information shared with Retail Dive sister publication Marketing Dive. The collection can be interacted ...