Gen Alpha is more interested in going to movie theaters than older generations and their favorite franchises are 'Roblox,' ...

As long as youth culture has existed, adults have been mystified, perplexed, and even threatened by it. At least once a week ...

Kids having fun can't be quantified, which means Roblox likely has a bright future in the long term. Click here to read more of my analysis of RBLX stock.

Previous Roblox hits like Dress to Impress were buoyed by influencers like Kai Cenat, but this one is all short-form videos. “It’s a lot of younger kids coming in,” KreekCraft said.

Purina races onto Roblox with game focused on virtual pets The Nestlé-owned brand wants to be an early pet-care mover on a platform that is increasingly key to reaching Gen Z and Gen Alpha.

Walmart's current metaverse experiments with Roblox, titled "Walmart Land" and "Walmart's Universe of Play," launched last month to much fanfare.

Dive Brief: Accessories retailer Claire’s has a new virtual destination, ShimmerVille, that uses the Roblox platform to amplify the brand’s purpose of empowering self-expression and personal style, ...

The Home Depot launched a Virtual Kids Workshop experience in Roblox’s Redcliff City on Thursday, according to a press release. The virtual experience is based on the home improvement chain’s ...

Roblox’s mission is to build a human co-experience platform that enables billions of users to come together. Read more to see why RBLX stock has major risks.