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OAKLAND, Calif.--(BUSINESS WIRE)--In another eyes.lips.first., e.l.f. (NYSE: ELF) is expanding its collaboration with Roblox (NYSE: RBLX), making e.l.f. the first beauty brand to test real-world ...

Online gaming platform Roblox has improved its commerce capabilities by launching its commerce application programming interfaces (APIs,) with Shopify as the inaugural integrated partner. The ...

Roblox creators and brands can now sell physical real-world products directly to users playing the game. The long-awaited commerce feature is powered by Shopify and was announced alongside brand ...

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on the platform with the launch of new Commerce APIs. The offering provides ...

Roblox's user growth is accelerating, driven by viral new experiences and strong engagement, with concurrent users up 25-30% YoY in early Q2 2025. Emerging markets like the Philippines and Indonesia ...