The retailer has partnered with Virtual Brand Group, a metaverse creation company, to build a Forever 21 Shop City, a “fashion retail experience” on Roblox, which is also working with brands ...

Deepening its relationship with Roblox, Forever 21 unveiled the F21 Metaverse Collection, the retailer’s first metaverse-inspired fashion collection, in celebration of its first year on Roblox ...

Earlier this week, Forever 21 released “a fashion retail experience” on Roblox called Forever 21 Shop City. The game allows users to own and operate a Forever 21 location, customizing their ...

Forever 21 will let players operate their own custom virtual fashion stores inside Roblox, the metaverse platform with 49 million players.

Retailers are continuing to build out virtual offerings as interest in the metaverse and adjacent technologies grows. PacSun has introduced PACWORLD, an interactive mall inside the Roblox video game, ...