A new partnership between Roblox and Gucci brings digital items from the fashion house into the platform’s metaverse alongside a new limited-run digital experience.

Roblox Gucci handbags are being sold for thousands of dollars after players bought the bags during an in-game Gucci event and resold them.

Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only items were ...

Gucci Town was launched in May 2022 and has served as a place for branded events, including a takeover by Miley Cyrus, who is also the Gucci Flora Gorgeous Jasmine campaign spokesperson. Vans has been ...

The permanent Roblox addition features multiple structures and open-air spaces for Gucci fans to interact and compete in the metaverse.

Inside Roblox ‘s virtual world, a digital-only Gucci bag sold for more money than the bag’s value in the real world. Available for only one hour on May 17 as part of the Italian House’s ...

Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive ...