Hot Topic is launching an exclusive collection of Halloween themed items in Roblox, with one or two available in the real-world as well.

Hot Topic, a brand iconic for bringing counter-culture apparel and accessories to malls across the United States, is now bringing skins to the metaverse with its Roblox Hot Topic Halloween Forever ...

The platform’s new technology for adaptable clothing design has broader implications for discussions about things like the metaverse and NFTs.

Hot Topic’s virtual clothing campaign on Roblox launched Monday and has reached more than 1 million players, according to the brand.

Fashion’s new opportunity to reach Gen Z is in the metaverse. Christina Wootton, VP of brand partnerships at Roblox, explains how brands can make the most of it.