Robust Open Online Safety Tools (ROOST) is a new organization founded by Roblox, Discord, Google and OpenAI to build open-source online safety tools.

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

By integrating with Google's ad infrastructure, Roblox becomes accessible to millions of advertisers who are already using Google Ads.

Roblox brought in $3.6 billion in revenue in 2024, paying out $923 million to its community. Roblox partners with Google for rewarded ads, offering new monetization options for creators.

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

Roblox has hired a former Google Play VP who was once the CTO of Hulu to lead the product side of its creator efforts.

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

Roblox (RBLX) shares rose in early trading on Tuesday after the video game platform announced a video advertising partnership with Google (GOOG) (GOOGL). Read for more.

Roblox scales rewarded video ad offering via Google partnership The platform has partnered with Cint, DoubleVerify, Integral Ad Science, Kantar and Nielsen to help measure the efficacy of ad campaigns ...