Universe of Play and a similar Walmart Land experience launched in September as part of the big-box store’s efforts to reach Gen Z consumers through the metaverse.

e.l.f. Launches Its First-Ever Experience on Roblox, Empowering Entrepreneurs and Cultural Changemakers to Bring Passion Projects to Life ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Roblox is now rolling out the ability for developers to create subscriptions that they can sell in their experiences. Users won’t be able to buy subscriptions until sometime in November, however.

H&M has launched a Roblox experience that lets players create their own avatar wardrobes using the lens of circular fashion design.

Have you started your journey in Pet Catchers? Now, all you need are Pet Catchers active redeem codes to get free rewards ...

A new Roblox experience puts U.S. players in the middle of the action of the Olympic and Paralympic Games.

To redeem the Medieval Maniac Helmet, follow these steps: (1) Enter NHL Blast on Roblox, (2) Visit the “Fan Zone” area of the experience, (3) Select Vegas Golden Knights from the menu of all ...